Mahatma Gandhi once stated that "Sanitation
is more important than Independence". He
very well understood that sanitation and
cleanliness are integral parts of healthy and
peaceful lives. It is for this reason Mahatma
Gandhi (Bapuji) encouraged his fellow citizen to
always live a clean and hygienic life. However,
after the sad demise of Bapuji, this objective
was lost and the Indians continued to lead an
unhygienic and dirty lifestyle. Mahatma Gandhi's
cleanliness drive was once again revived by our
Honourable Prime Minister, Narendra Modi on 2nd
of October in 2014 at Rajghat, New Delhi, under
the name 'Swachh Bharat Abhiyan'.
About the abhiyan
Also referred to as Swachh Bharat Campaign
or Clean India drive or Clean India Mission,
this Swachh Abhiyan was inaugurated on the 145th
birth anniversary of the Mahatma Gandhi. Clean
India drive is a national level campaign that is
aimed at making India a clean and green country
by the 150th birth anniversary of Mahatma Gandhi
in 2019. The target of this abhiyan is to:
# stamp out open defecation system;
# eliminate manual scavenging;
# convert insanitary toilets into clean flush
toilets;
# strengthen the sanitation system in rural and
urban areas;
# complete disposal and reuse of liquid and
solid wastes;
# motivate and spread cleanliness awareness
among people
# and create user friendly environment for all
private enterprises interested in investing in
India for maintenance of cleanliness. The cost
of this entire campaign is estimated to be quite
high.
(Rs 1,828 crore on public awareness; Rs 7,366
crore on solid waste management; Rs 4,165 crore
on individual household toilets; and Rs 655
crore on community toilets, etc.)
People associated
The great thing about Swachh Bharat Abhiyan is
that while launching this cleanliness drive, the
Prime Minister himself had cleaned the road to
set an example to the people of India. He
appointed nine renowned personalities from India
to initiate the campaign in their own respective
areas and on their own convenient dates. These
nominated individuals included eminent
personalities like Sachin Tendulkar (cricket),
Baba Ramdev (yoga) and the team of Taarak Mehta
Ka Ooltah Chashmah (a popular Indian TV series).
The chain of these nine people is similar to a
branching of the tree. The Prime Minister also
nominated other politicians, sportspersons and
artists to promote and endorse the Swachh Bharat
Campaign in various fields.
The Swachh Bharat Abhiyan is believed to
be the biggest ever cleanliness drive in India.
The Prime Minister requested all the people to
involve themselves in this event by uploading
images or video of cleanliness on various social
media platforms via the internet. This would
motivate others to work together in making India
a clean country. Around 3 million government
employees along with the teachers and students
of different schools and colleges across the
country have voluntarily joined this "Clean
India Campaign".
Need for swachh abhiyan
As estimated the completion of Swachh Bharat
Abhiyan would indirectly attract many business
houses to clean India. This in turn will improve
the GDP growth and generate variety of sources
of employment. The swachh abhiyan can play a
great role in reducing death rate, health
expenses and lethal disease rate. Clean India
would draw more tourists and improve its
economical condition. It is for this reason the
Prime Minister has urged every Indian to devote
their 100 hours every year for the cleanliness
of India. This is sufficient to make this
country a clean country by 2019.
Several awareness programmes, such as Nirmal
Bharat Abhiyan, Total Sanitation Campaign, etc.
were launched by the government for personal
cleanliness and environmental sanitation.
However, due to the half-hearted cooperation of
the citizens of India, all these drives failed
to make a strong impact. Swachh Bharat
Abhiyan can only be completely successful,
if each and every Indian takes up this campaign
as his/her own responsibility and join hands
together to make it a triumphant mission.
After all cleanliness is next to godliness!